Market presentation of tobacco and distillery companies in the Slovak and Czech Republic

Štrach, P. – Hejda, J.

Since tobacco and alcohol industry are usually comprised under the header of “food industry” it is quite difficult to gather relevant data and reasonable orientation in the field. The article is focused on market presentation of the most important subjects in the international milieu, in the Slovak and in the Czech Republic. The article deals also with key products of these subjects. The aim of the article is to give to addiction professionals relevant information about the complicated competitive environment.

Key words: alcohol industry – tobacco industry – market – market share – multinational company